A dashboard,
or the work done.
Profound built the category’s best-known monitoring platform, and in 2026 it brought that platform downmarket: $99/month now buys a real Profound subscription. This page is not going to tell you their data is bad — it isn’t. It’s going to show you exactly what each tier tracks at the price shown, as displayed on their own pricing page on July 18, 2026, and let you decide which category you’re actually shopping in: software you operate, or an outcome delivered.
Profound is answer-engine-optimization software for teams: Starter ($99/month, billed yearly) tracks ChatGPT only with 50 prompts; Growth ($399/month) tracks ChatGPT, Perplexity, and Google AI Overviews; tracking for Claude, Gemini, and Grok is Enterprise-only at custom pricing. Deep AI Visibility is a done-for-you service: every engagement measures all five major AI systems and includes the entity, schema, and citation engineering that moves the score. Teams with an in-house marketer should consider Profound. Owner-operators who want the outcome — not another dashboard — are who we built this for.
Three things a price tag doesn’t show.
$99/month is a genuinely low price, and we’re not going to pretend otherwise. The comparison that matters isn’t our price against theirs — it’s what each of you is left holding a month later.
Your buyers ask five systems
ChatGPT is one of the AI systems answering for your category — Claude, Gemini, Grok, and Perplexity answer the same buyer questions every day. A $99 tier that tracks one engine, or a $399 tier that tracks three, is measuring a subset of the surface your customers actually use. Movement you can't see is movement you can't manage.
The number moves when work happens
Both companies agree on this — it's why Profound sells agent credits alongside its dashboards. Schema, entity corroboration, citations, and retrieval-ready content are what change how AI systems answer. The only question is who does that work: your team, operating software — or ours, delivering a program.
Price the labor, not the login
For a business with an in-house marketer, $99–$399/month for monitoring is cheap and fair. For an owner-operator, the true cost of software is the hire or the hours it takes to operate it. Compare a program where the operating is included against the tool plus the person — that's the honest line item.
Want to see what the two engines Profound’s self-serve tiers don’t track are saying about you right now? Our free scanner queries Claude and Gemini — along with ChatGPT, Grok, and Perplexity — on every scan, and shows the raw per-model result.
Dated. Reproducible. No adjectives.
Every Profound line below is a direct observation of tryprofound.com’s public pricing page on July 18, 2026 — quoted or paraphrased, never interpreted. Their pricing may change; check it yourself. Ours is published at /pricing.md, machine-readable, month-to-month.
| Dimension | Deep AI Visibility | Profound (tryprofound.com) |
|---|---|---|
| What you're buying | A service: five-model measurement plus the engineering — entity completion, schema, retrieval surfaces, citations — done for you | Software your team operates: dashboards, prompt tracking, and agent credits; execution stays with you |
| Engines covered at entry price | Every scan queries ChatGPT, Claude, Gemini, Grok, and Perplexity live — including the free scanner, no signup | Starter ($99/mo): ChatGPT only. Growth ($399/mo): ChatGPT, Perplexity, Google AI Overviews |
| Claude, Gemini, Grok tracking | Included in every scan and every program | Listed only under Enterprise (custom pricing) as of 2026-07-18 |
| Volume model | Six canonical buyer intents per scan; programs scoped to the entity, not a prompt quota | Starter: 50 prompts / 1,500 responses per month. Growth: 100 prompts / 9,000 responses per month |
| Who does the remediation | We do — it's the deliverable; monitoring exists to prove the movement | Your team does, assisted by Profound Agents credits (100/mo Starter, 400/mo Growth) |
| Billing terms | Month-to-month, no long-term contract | Displayed prices marked “Billed yearly · 2 months free” |
| Data access | Per-model evidence shown with every scan; Index methodology, model IDs, and call counts published | Starter: no exports. Growth: CSV/JSON exports, no API. API access is Enterprise-only |
| Price | Signal $1,299 · Authority $2,999 · Dominance $5,999 per month | Starter $99 · Growth $399 (billed yearly) · Enterprise custom |
We’d rather lose the wrong customer.
Choose Deep AI Visibility if…
- ✓You're an owner-operator or lean team with no one whose job is to run an AEO dashboard.
- ✓You want the fix engineered and delivered — entity architecture, schema, citations — with measurement proving the movement.
- ✓You need all five major AI systems measured, including Claude, Gemini, and Grok, from day one.
- ✓You want month-to-month terms and a methodology you can audit: prompts, model IDs, timestamps, call counts.
Choose Profound if…
- —You have an in-house marketing or AEO team that will operate dashboards and act on them weekly.
- —ChatGPT-only (Starter) or ChatGPT + Perplexity + Google AI Overviews (Growth) covers where your buyers actually ask.
- —You're an enterprise that needs their Enterprise tier: up to 10 engines, API access, SSO, ChatGPT Shopping — it is genuinely deep.
- —You want the lowest self-serve entry price from a major vendor in this category.
Is Deep AI Visibility an alternative to Profound?
For a specific buyer, yes — but they are different categories. Profound is answer-engine-optimization software: dashboards, prompt tracking, and agent credits that your marketing team operates. Deep AI Visibility is a done-for-you service: every engagement measures ChatGPT, Claude, Gemini, Grok, and Perplexity live and includes the engineering — entity completion, schema, retrieval-surface work, citations — that moves the number. If you have a team to run dashboards daily, Profound is a strong product. If you are an owner-operator who wants the outcome delivered, a monitoring subscription still leaves the work on your desk.
What does Profound cost?
As shown on tryprofound.com/pricing on July 18, 2026: Starter is $99/month billed yearly and tracks ChatGPT only, with 50 prompts and 1 seat. Growth is $399/month billed yearly and tracks three answer engines — ChatGPT, Perplexity, and Google AI Overviews — with 100 prompts and 3 seats. Enterprise is custom-priced, with up to 10 answer engines, API access, SSO, and dedicated support. Claude, Gemini, Grok, Copilot, Meta AI, and DeepSeek tracking are listed only under Enterprise. Verify current details with Profound directly — pricing changes.
Is Profound worth it for a small business?
It can be — if two things are true. First, someone in your company must own AEO as a job: the self-serve tiers are dashboards plus agent credits, and the execution is yours. Second, the tier's coverage must match where your buyers actually ask: Starter tracks ChatGPT only, and even Growth does not track Claude, Gemini, or Grok. If neither is true, you'd be paying for a report about a problem no one on staff is tasked with fixing — measured on a subset of the AI systems that answer for your category.
What's the difference between monitoring AI visibility and fixing it?
Monitoring tells you how often AI systems mention or recommend you — it measures the number. Fixing it is entity and retrieval work: canonical structured data (schema.org), consistent NAP and entity corroboration, machine-readable surfaces like llms.txt, citation building, and content engineered for retrieval. Both matter; only the second moves the number. Profound sells agent credits precisely because monitoring alone doesn't move it. Deep AI Visibility's programs include that engineering as the deliverable, with five-model measurement proving the movement.
All observations of Profound are based on the public pages of tryprofound.com, primarily tryprofound.com/pricing, as accessed July 18, 2026; their product, tiers, and pricing may change — verify current details with Profound directly. Profound is a mark of its respective owner; this page is an independent comparison and is not affiliated with or endorsed by Profound. Deep AI Visibility is a Deep AI Solutions Inc product.