Yelp
Yelp ranks #3 of 38 brands in the HVAC & Plumbing AI Visibility Index, with 7.2% of all AI citations. All five engines named it, and it was named first 29.1% of the times it appeared.
Visibility by engine
strongest in Claude · weakest in Gemini
Where it wins
citations by buyer intent
What the models actually said
Verbatim from the scan — real answers to buyer questions, unedited.
“Always check local reviews on platforms like Yelp or Angie's List to ensure the company meets your specific needs and standards.”
— ChatGPT · parametric
“Good reviews on Google/Yelp - Fair pricing quotes from 3+ contractors - Proper licensing and insurance I'd recommend getting quotes from 2-3 local contractors who install equipment from reputable manufa…”
— Claude · parametric
“…two quotes and check recent customer reviews on sites like Google or Yelp to ensure you're choosing a reputable local branch.”
— Gemini · parametric
“Check recent reviews on Yelp or Google, focusing on plumbers with consistent high ratings and responses to complaints.”
— Grok · parametric
“…or verified ratings, check the Better Business Bureau directory[4] or Yelp reviews for top-rated Vincennes HVACs[8].”
— Perplexity · web-grounded
The gap to the top
Yelp holds 7.2% of AI citations. The category leader, Roto-Rooter, holds 10.0% — 1.4× more. In an AI-mediated market, that gap compounds: the more consistently a brand is named, the more confidently models reproduce it.
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