Thumbtack
Thumbtack ranks #23 of 38 brands in the HVAC & Plumbing AI Visibility Index, with 0.6% of all AI citations. 3 of five engines named it, and it was named first 28.6% of the times it appeared.
Visibility by engine
strongest in Perplexity · weakest in Claude
Where it wins
citations by buyer intent
What the models actually said
Verbatim from the scan — real answers to buyer questions, unedited.
“Consider using services like HomeAdvisor or Thumbtack, where you can compare multiple plumbers, read reviews, and see their credentials.”
— ChatGPT · parametric
“Platforms like Angi or Thumbtack can connect you with screened pros.”
— Grok · parametric
“For personalized recommendations, check recent reviews on Yelp[8], Thumbtack[7], or local forums like Reddit where users praise Total Plumbing Service Inc[6].”
— Perplexity · web-grounded
The gap to the top
Thumbtack holds 0.6% of AI citations. The category leader, Roto-Rooter, holds 10.0% — 15.7× more. In an AI-mediated market, that gap compounds: the more consistently a brand is named, the more confidently models reproduce it.
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